She showcases the line’s true identity, which is simple, elegant, modern, timeless, versatile and easy to wear, in Ardistia New York’s signature collection 2011-2012.
The signature collection was recently presented in Style Soiree, a fashion event hosted by InStyle Indonesia magazine dedicated to showcase the creative works of Indonesia’s fashion talents.
Designer
Ardistia Dwiasri presents signature collection 2011-2012 of her award
winning New York based ready-to-wear fashion line, Ardistia New York.
JP/P.J.LeoThe Relaxed Elegance collection displays the line’s bestseller pieces from its recent collections as well as some new designs, which are exclusively launched here in Indonesia.
“I want the public to view my design as symbol of elegance, modern and easy-to-wear. And of course, versatility, meaning one outfit to fit any occasion for anyone who adores fashion,” explains the alumnus of Parsons School of Design, New York, about her real-life approach to dressing.
Comprising beautiful staple basics with surprising details, from ruffle sleeves to origami detail, the collection conveys sweet and feminine blouses, skirts, dresses, short jumpsuits and pants in lush jersey and silk fabrics that are cleverly teamed up with clean-cut, structured jackets and trench coats.
It simply creates up-to-the-minute multi-look pieces with understated charm that can be worn at any time of the day.
“I always interpret my designs as modern, timeless and mixtures of architectural concepts inspired by European art and cultures,” Ardistia says.
JP/P.J.LeoFor this collection, Ardistia has fused the Grecian-inspired draping technique in several knee-length dresses; some are combined with flirty front and back geometric cut-outs.
“I have taken historic elements and incorporated into something modern and timeless. And draping is one of the techniques that combines structure and softness that is figure-flattering,” she says.
Some blouses are also adorned with softer draping as well as sexy wrapping in loose cutting.
Continuously fascinated with the jackets and coats, Ardistia also showcased her exquisite trademark designs, such as the black Quitelle jacket with pleated detail and kebaya-reminisce cuttings as well as the ultra-chic Amabelle coat taken from the Autumn/Winter 2010 collection.
These fashion-forward pieces make the perfect statement for office meetings and social gatherings.
“I personally love jackets and coats and got inspired a lot by menswear, historic uniforms, and the power of what great outerwear can do,” says Ardistia, who never creates a collection without a gorgeous jacket or two.
Flaunting a blend of bright summery tones, such as orange, citrus, and exotic green with neutral colors, including vanilla and black, the collection is refreshing to the eyes yet tastefully executed – from the attractive black and white cropped jacket to the fluid green and black maxi dress.
“I really love nature. And the bright orange, citrus, and green remind me of relaxation and freedom. Personally, I think these colors can represent those feelings. At the same time, the color combination is just perfect to interpret my design concept: Timeless and easy to dress.”
As for the top notch quality, there is no doubt about it. The soft, comfortable jersey and luxurious silk used for this collection have been carefully selected by Ardistia to keep the international standard. The line only uses the finest fabrics imported from Italy, Japan, Korea and other European countries.
Although primarily catered to women aged from 25 to 55 years old, the Ardistia New York has transcended its sophisticated appeal to teenagers, college girls and even women over 60, who wear the clothing with confidence.
“It basically reflects my concept: Simple and easy to wear collections which suit everyone!”
JP/P.J.LeoThe contemporary spirit of her designs has been noticed since her first collection in Spring/Summer 2007, which later secured her a Fashion Award from Biore/Gen Art in October 2007 and a profile piece in WWD April 2007 issue as “New Designer to Watch”.
Ardistia’s impressive fashion experiences include an internship stint with Diane Von Furstenberg, a technical designer with Tommy Hilfiger and a freelancer for the GAP and Ann Taylor.
And recently, Ardistia has added her resume when the Women’s Mafia announced her as the winner of the “Are You Runway Ready?” fashion contest in February 2010.
Now, ready to expand her award-winning line in her home country, Ardistia is planning to enter the e-commerce market to cater to the local fashionistas while expanding the brand’s exposure to the wider Asia Pacific region.
“In the past few years, I was busy setting up a strong base and securing a good foundation in New York, since the brand is a New York-based line,” explains Ardistia on why it took her four years to introduce her fashion line to the public here.
With the new collection, she has shown her determination to serve the strong and growing number of clienteles in Jakarta. Welcome home.
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